There’s a great Talks@Google video of Jane Chen of Embrace – “Embracing Life: Saving Babies through Design Thinking”. It tells the story of what Chen and others have done after being challenged (on their Design for extreme affordability course) to design an Incubator that would sell for less that 1% of the cost of a traditional incubator. 4 Million babies die in the first 28 days of their life each year and it is believed that many would be saved if they had access to an incubator.

It is worth watching the video (below) and Jane Chen does a great job of telling the story. Some reflections of mine:

– There are people dying and suffering in situations that we have the ability to change.

– Things that might seem too big a problem to tackle, aren’t.

– Design Thinking (the iterative process of understanding, observing, defining, ideating, prototyping, and testing) is a powerful process. It involves a bit of humility in realising that you don’t know all the answers, it involves ‘getting out there’, and it involves a lot of failure (if that is how you choose to view learning from prototyping).

If you can’t see the video below, please click here to view.

Care. Do stuff that matters. Don’t be scared.  Get out there. Try. Learn. Do.