You can’t optimise your way to surprising growth and many industries face extinction as a consequence of stifling innovation; Poke the Box is a manifesto from Seth Godin which examines what we need to do.
When I hear that an idea has been shelved, I (mistakenly) assume that it means that the idea has been killed and will never see the light of day, but a recent lecture by Jack Dorsey (co-founder of Twitter & Square) makes a very clear case for shelving ideas.
