Comments for Kingfisher Coaching http://www.kingfishercoaching.com Thu, 08 Dec 2011 10:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Why you shouldn’t follow advice by Ian Pettigrew http://www.kingfishercoaching.com/why-you-shouldnt-follow-advice/#comment-179 Ian Pettigrew Thu, 08 Dec 2011 10:52:00 +0000 http://www.kingfishercoaching.com/?p=850#comment-179 Thanks Nicola and you make a great point about how easy it is to check somebody's experience and credibility. I think social media in particular is going through the early stages of the hype cycle at the moment; I'm sure it won't be too long before there's a bit of a shake-out and the real, sustainable expertise will shine through. Thanks Nicola and you make a great point about how easy it is to check somebody’s experience and credibility. I think social media in particular is going through the early stages of the hype cycle at the moment; I’m sure it won’t be too long before there’s a bit of a shake-out and the real, sustainable expertise will shine through.

]]> Comment on Why you shouldn’t follow advice by Nicola Pike http://www.kingfishercoaching.com/why-you-shouldnt-follow-advice/#comment-178 Nicola Pike Thu, 08 Dec 2011 10:00:00 +0000 http://www.kingfishercoaching.com/?p=850#comment-178 Great post Ian. Picking up on your first point (not all advice is created equal), I would recommend that people properly check the credentials of the person giving advice before they take it. Lots of followers on Twitter does not equate credibility. I'm astounded at how many people give advice on marketing and social media when they have no marketing qualifications or experience to back it up. I know that this is also true of many other industries (you mention fitness in your article for example). Fortunately LinkedIn is a great way to check credentials. Great post Ian. Picking up on your first point (not all advice is created equal), I would recommend that people properly check the credentials of the person giving advice before they take it. Lots of followers on Twitter does not equate credibility. I’m astounded at how many people give advice on marketing and social media when they have no marketing qualifications or experience to back it up. I know that this is also true of many other industries (you mention fitness in your article for example). Fortunately LinkedIn is a great way to check credentials.

]]> Comment on The Lean Startup by Ian Pettigrew http://www.kingfishercoaching.com/the-lean-startup/#comment-176 Ian Pettigrew Wed, 20 Jul 2011 15:18:00 +0000 http://www.kingfishercoaching.com/?p=794#comment-176 Joe, thanks for the mashable article - interesting to see how many of the biggies have applied the pivoting concept whether they knew it at the time or not! Joe, thanks for the mashable article – interesting to see how many of the biggies have applied the pivoting concept whether they knew it at the time or not!

]]> Comment on The Lean Startup by Anonymous http://www.kingfishercoaching.com/the-lean-startup/#comment-175 Anonymous Tue, 19 Jul 2011 22:25:00 +0000 http://www.kingfishercoaching.com/?p=794#comment-175 There are a few more in this article http://mashable.com/2011/07/08/startups-change-direction/ . You might even have heard of a couple ;) I read it recently but just realised its about pivots now on re-visiting it! Enjoy. Joe There are a few more in this article http://mashable.com/2011/07/08/startups-change-direction/ . You might even have heard of a couple ;)

I read it recently but just realised its about pivots now on re-visiting it!

Enjoy.

Joe

]]> Comment on The Lean Startup by Ian Pettigrew http://www.kingfishercoaching.com/the-lean-startup/#comment-174 Ian Pettigrew Tue, 19 Jul 2011 20:58:00 +0000 http://www.kingfishercoaching.com/?p=794#comment-174 Thanks for the comment Joe. I agree about the clarity that giving it a name brings; The challenge to find the quickest, easiest route to get the learning for the next pivot is a neat way of looking at it and I like the idea of doing it quickly so you have time to get a few pivots and get to the really great business idea. I've pre-ordered the Lean Startup for Kindle so it will just appear on the day of publication and it is one I'm looking forward to reading quickly! I was at a Corridor Connections event on business model innovation last week and they recounted the story of Google which, to my surprise had a lot of pivots along the way! Thanks for the comment Joe.

I agree about the clarity that giving it a name brings; The challenge to find the quickest, easiest route to get the learning for the next pivot is a neat way of looking at it and I like the idea of doing it quickly so you have time to get a few pivots and get to the really great business idea. I’ve pre-ordered the Lean Startup for Kindle so it will just appear on the day of publication and it is one I’m looking forward to reading quickly!

I was at a Corridor Connections event on business model innovation last week and they recounted the story of Google which, to my surprise had a lot of pivots along the way!

]]> Comment on The Lean Startup by Anonymous http://www.kingfishercoaching.com/the-lean-startup/#comment-173 Anonymous Tue, 19 Jul 2011 19:34:00 +0000 http://www.kingfishercoaching.com/?p=794#comment-173 As soon as I read your post this morning and read the pivot concept something clicked for me. I can see it being an important concept in developing my business. It is something which I have been doing but giving it a name will give it more clarity. Thanks Ian. Joe As soon as I read your post this morning and read the pivot concept something clicked for me. I can see it being an important concept in developing my business. It is something which I have been doing but giving it a name will give it more clarity. Thanks Ian.

Joe

]]> Comment on The hunt for ROI by Turning a Story into a Strategy – Part 2 – Live Social Media ROI Case Study | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists http://www.kingfishercoaching.com/the-hunt-for-return-on-investment-roi/#comment-172 Turning a Story into a Strategy – Part 2 – Live Social Media ROI Case Study | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists Mon, 04 Jul 2011 16:00:10 +0000 http://www.kingfishercoaching.com/?p=721#comment-172 [...] benefits dependency network, developed following some fantastic insights into the topic by Ian Pettigrew at Kingfisher Coaching, diagrammatically answers the question ‘So What?’ for every stage in the [...] [...] benefits dependency network, developed following some fantastic insights into the topic by Ian Pettigrew at Kingfisher Coaching, diagrammatically answers the question ‘So What?’ for every stage in the [...]

]]> Comment on The Lean Startup by Ian Pettigrew http://www.kingfishercoaching.com/the-lean-startup/#comment-171 Ian Pettigrew Tue, 28 Jun 2011 20:47:00 +0000 http://www.kingfishercoaching.com/?p=794#comment-171 David, thanks for the comment; It is interesting to reflect how many startups could have turned out differently if they had applied this thinking! Your introductory series looks like a good, comprehensive summary. David, thanks for the comment; It is interesting to reflect how many startups could have turned out differently if they had applied this thinking! Your introductory series looks like a good, comprehensive summary.

]]> Comment on The Lean Startup by David Link http://www.kingfishercoaching.com/the-lean-startup/#comment-170 David Link Tue, 28 Jun 2011 15:19:00 +0000 http://www.kingfishercoaching.com/?p=794#comment-170 I'm a huge proponent of the Lean Startup movement. Sometimes find it hard to believe that decades of internet startup entrepreneurs have worked on developing products under conditions of extreme uncertainty using a Taylorist mass production methodology, top-to-bottom, waterfall-style. Indeed, the pivot is arguably the most important concept to get your head around when applying lean startup thinking, but to me, understanding its significance actually starts with its very fundamental question: How do you know that what you're doing actually matters? Once you ask yourself that question – the question of what constitutes progress in a startup – there is no turning back. If you spend enough time thinking about this, you'll inevitably arrive at the concepts of the pivot, the minimum viable product, and innovation accounting. If you don't know what customers want, there's no way you want to spend months or even years to find out. The desire to reduce the time between pivots naturally arises from the understanding that the first iterations of a new product will inevitably suck. Failing fast is the core idea here. Only when a product and its market are perfectly known does it make sense to deviate from the Lean Startup approach. I'm currently writing a short introductory series on the Lean Startup which you might want to check out: http://www.deviantbits.com/blog/the-lean-startup-in-a-nutshell-i-foundations.html I’m a huge proponent of the Lean Startup movement.

Sometimes find it hard to believe that decades of internet startup entrepreneurs have worked on developing products under conditions of extreme uncertainty using a Taylorist mass production methodology, top-to-bottom, waterfall-style.

Indeed, the pivot is arguably the most important concept to get your head around when applying lean startup thinking, but to me, understanding its significance actually starts with its very fundamental question:

How do you know that what you’re doing actually matters?

Once you ask yourself that question – the question of what constitutes progress in a startup – there is no turning back. If you spend enough time thinking about this, you’ll inevitably arrive at the concepts of the pivot, the minimum viable product, and innovation accounting.

If you don’t know what customers want, there’s no way you want to spend months or even years to find out. The desire to reduce the time between pivots naturally arises from the understanding that the first iterations of a new product will inevitably suck. Failing fast is the core idea here. Only when a product and its market are perfectly known does it make sense to deviate from the Lean Startup approach.

I’m currently writing a short introductory series on the Lean Startup which you might want to check out:
http://www.deviantbits.com/blog/the-lean-startup-in-a-nutshell-i-foundations.html

]]> Comment on The hunt for ROI by Proving ROI – Live Social Media Business Case Study: North Star Delicatessen | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists http://www.kingfishercoaching.com/the-hunt-for-return-on-investment-roi/#comment-169 Proving ROI – Live Social Media Business Case Study: North Star Delicatessen | Real Fresh TV | Social Media Marketing, Social Media Training, Multi-Platform Marketing and Internet TV Specialists Fri, 24 Jun 2011 17:27:39 +0000 http://www.kingfishercoaching.com/?p=721#comment-169 [...] debate hosted a fiery contest on the topic at this month’s The Feed event which inspired this hardnosed assessment by Ian Pettigrew over at Kingfisher [...] [...] debate hosted a fiery contest on the topic at this month’s The Feed event which inspired this hardnosed assessment by Ian Pettigrew over at Kingfisher [...]

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